Understanding Steve Jobs Through His Quotes

Come see the God of Silicon Valley naked! (Spoiler: He isn’t as attractive as they told you.)

9. We used to dream about this stuff. Now we get to build it. It’s pretty great.

He stated this in his keynote address at the Apple Worldwide Developers Conference. So he is definitely talking about Apple products. The mighty phone wasn’t out then. But let’s not fall into the trap of tech-gossip, enough have fallen already! Let’s understand the mind that would say such a thing.

8. We’re gambling on our vision, and we would rather do that than make “me too” products. Let some other companies do that. For us, it’s always the next dream.

This is how you separate yourself from the crowd — By openly stating that you are different than them. WoW!

7. I would trade all of my technology for an afternoon with Socrates.

If you were so obsessed with Socrates and his ideas, why didn’t you quit everything, mastered Greek Philosophy and taught virtue at a local school instead of working to become a billionaire, you pathetic hypocrite!

6. The world’s clearly a better place. Individuals can now do things that only large groups of people with lots of money could do before. What that means is, we have much more opportunity for people to get to the marketplace — not just the marketplace of commerce but the marketplace of ideas.

Here he is using the age-old rhetoric of: I am doing it for the people. He clearly understands that the things he is building will be used by almost everyone in the world one day:

5. We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.

Ahem! Ahem!

4. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

This I believe is gospel for entrepreneurs. Got to give credit where it is due. Looking at this quote from the perspective of his life story, he sure walked the talk and lived his life on his own terms.

3. The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking. Don’t settle.

The quote above without rhetoric:

2. I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.

In other words, once you manage to be successful at a business venture, use your reputation and talent to conquer all other industries — One after another. Relentlessly. Until you become the richest bastard in the world!

1. Humans are tool builders. We build tools that can dramatically amplify our innate human abilities. We ran an ad for this once that the personal computer is the bicycle of the mind. I believe that with every bone in my body.

Look how well this begins with an objective understanding of humans: Humans are tool builders. We build tools that can dramatically amplify our innate human abilities.

0. We’re here to put a dent in the universe, otherwise why else even be here?

Mr. Jobs’ thought process while coming up with this (if it even is his original):

Steve Jobs wasn’t a genius visionary, he was a hypocrite opportunist.

His biggest achievement — He taught how to present disgusting impulses as visionary altruism.

P.S. If Jobs is Socrates, then this article is The Clouds.

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